Facebook Marketing & Canva with ChatGPT
About Course
- Introduction to Facebook Marketing
- Overview of Facebook as a marketing platform
- Setting goals and defining your target audience
- Key Facebook metrics and KPIs
- Setting Up for Success
- Creating and optimizing a Facebook business page
- Setting up Business Manager and Ads Manager
- Integrating Facebook Pixel for tracking
- Content Strategy & Creation
- Crafting engaging posts: text, images, and videos
- Building a consistent content calendar
- Using Facebook Stories and Reels to drive engagement
- Audience Targeting & Segmentation
- Understanding Facebook’s audience targeting options
- Creating custom and lookalike audiences
- Retargeting strategies for better conversions
- Mastering Facebook Ads
- Types of Facebook ads: Carousel, Collection, Lead, Video, etc.
- Designing high-performing ad creatives and copywriting
- A/B testing and optimizing ad performance
- Budgeting and Bidding Strategies
- Setting budgets for different campaign types
- Bid strategies and managing ad spend
- Scaling campaigns effectively
- Analyzing & Reporting Results
- Interpreting Facebook Insights and Ads Manager analytics
- Tracking conversions and ROI
- Using data to refine strategies and improve performance
- Advanced Facebook Marketing Techniques
- Exploring Chatbots and Messenger Marketing
- Running successful Facebook Group and Event promotions
- Leveraging influencer partnerships on Facebook
- Case Studies and Real-Life Applications
- Successful Facebook campaigns and why they worked
- Hands-on exercises and practice campaigns
- Reviewing participant results and providing feedback
- Final Project and Certification
- Building a complete campaign strategy
- Presenting campaign results
- Certification of course completion
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